Meet Fred. Big Data's Little Brother.
When it comes to studying your case, Fred can do it all. His online small data studies (the equivalent of running five 15 person focus groups) give you a window into the minds of jurors, so you can build a winning case strategy. In the high-stakes world of litigation, knowledge is power. And Fred’s results arm you with an understanding of juror attitudes and decision-making processes that you need to succeed.
Fred is a one stop-shop for small data studies You can 1) study your casempresentation so you can get detailed feedback from jurors, 2) you can post your practice opening statement or closing argument and see what real people think, and 3) you can share video evidence with jurors and learn exactly what they see and think. He’s up to the task.


What Does Fred Do?
Fred was designed to be a quick and easy way to get valuable feedback about your case, your videotaped opening statement, closing argument or video evidence.
Once you create an account, you simply upload your case presentation, your opening statement or video evidence into our sophisticated online platform. Fred then recruits real jurors to evaluate your case or video from a national sample of people working online across the United States. Once that is complete, Fred will send you a report that sheds light on how jurors are likely to react.
Asking Fred is Simple.
Fred’s platform is simple and easy to use. Upload your presentation or video, fill out the details in about 20 minutes, and get Fred running! Simple.
Getting Answers from Fred is Easy.
In 3-5 business days, you will receive your Fred report in your inbox. Easy.
What Does Fred Report?
In a world where the stakes are high and the margin for error is slim, Fred is a game-changer. With Fred in your corner, you can approach every trial with the peace of mind that comes from knowing you have the insights and strategies you need to secure the best possible outcome for your clients.
Clear charts and graphs to help you assess your client’s likelihood of winning, the likely damage range of the case, and how jurors view key evidence.
Credibility measures for your case and your opponent’s so you can know where you stand on generating the “credibility currency” that is so essential in every matter.
AI insights generated by curating and reviewing juror comments about your case or your video, that then creating clear and precise takeaways.
How Does Fred Work If You Have a Trial Presentation? The process is simple.
Step One
Sign Up with Fred. You can have your own Account or a Firm wide Account.
Step Two
Draft the presentations of both the Plaintiff and Defense sides. We offer templates (for various case types) that will jump start this process.
Step Three
With your presentations done, create a Trial Study. Upload your presentations and any video. Answer a few questions, pay, and that’s it! Fred starts his work and gets you an easy-to-read report in 3-5 business days.
How Does Fred Work If You Have a Video?
Upload your video – not a link to YouTube or Vimeo. Then indicate whether the video is of you giving your opening statement, a closing statement, or if it is video evidence that you need evaluated.
Enter in questions that you would like to have answered. These will be in addition to the standard questions that Fred asks, depending on whether participants are viewing your opening statement, a closing statement or video evidence.
Then you’ll be able to submit your case. From there, Fred goes to work. 50 United States jurors from across the country will watch and then answer all of Fred’s questions.
You’ll receive an easy-to-read report in 3-5 business days.
Who Can Fred Help?
Fred is for any Plaintiff attorney who wants objective insights into their cases. Fred is
excellent at helping you decide if your case is one that merits further investment of time
and money. Fred also helps shape your case, providing insights that you can use to
craft discovery, prep witnesses, select experts, and more. Fred also provides core case
measures that can be used in mediation to drive value.
Tune into the Fred Files Podcast

Customer testimonials
Javad Khazaeli
Attorney, St. Louis
John Avondet
Lawyer
Charlie Jackson
Richard Harris Law
There is no other DIY data system on the market and certainly fills a need, allowing attorneys to get some help without going all-in with Big Data.
Jessica Brylo
Lawyer and Trial Consultant
Bill Babich
Lawyer
Ready to Focus with Fred?
It’s time to know more about your case.


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