About Us
Fred’s creation was a singular vision to transform the way lawyers approach trial preparation, and the way mediators settle cases, by equipping them with unparalleled insights into the perspectives of jurors.
Fred’s Origin Story
When we created Fred, our goal was to revolutionize the way attorneys prepare for trial by providing them with unprecedented access to the insights and opinions of potential jurors. Armed with years of experience conducting big data studies for attorneys, we wanted to build a platform powered by AI, software, and a decade honing our craft.
We understood the frustration that many lawyers feel when crucial information about how jurors might perceive their case seems just out of reach. It's a common problem: you have a compelling argument and strong evidence, but without a clear understanding of the thought processes of the people who will ultimately decide your client's fate, it's impossible to tailor your strategy for maximum impact. And it is impossible to break free of the echo chamber that keeps so many lawyers from getting the best results possible.
Fred can help you find what works in your case.
Fred can help you identify what you must improve.
Fred can help you decide if your case is one for trial, or better suited for settlement.
Fred can arm you with information that your opponent doesn’t have and doesn’t know how to get.
Fred’s DNA is Unique in the Field.
At the heart of FRED lies a revolutionary platform that's reshaping how attorneys approach case analysis. FRED's DNA is woven from strands of affordability, flexibility, and simplicity creating a powerful tool that puts invaluable insights within reach for cases of that are smaller in size or are early in the litigation process.
Affordability
FRED flips the script on jury research. Five focus groups' worth of insights, without the hefty price tag. Now, every case - not just the blockbusters - can benefit from jury data.
Flexibility
FRED's your Swiss Army knife. Pre-filing doubts? Mid case curveballs? Settlement jitters? FRED's got your back, delivering critical insights when you need them most. It's not just a tool - it's your on-demand strategic powerhouse.
Simplicity
Fred’s user-friendly interface allows attorneys to quickly input case details and receive comprehensive feedback within days, not weeks.
Fight for Justice with Fred.
At the heart of Fred's effectiveness are our carefully curated online focus groups, made up of real individuals. Guided by Fred's expertly crafted questions and platform, these focus group participants provide candid feedback that gets to the core of how jurors think and what factors matter in their decision-making.
Armed with this knowledge, you can refine your case narrative, anticipate, and defuse potential weaknesses, and craft a strategy that truly resonates with the people in the box. In fact, with Fred, you can:
Find what evidence supports your case
Learn what percentage of jurors find for your client
Gain insights into how the jury sees damages
Explore and identify critical case themes
Fred’s Heart Makes Him Effective for You and Your Client.
At the heart of Fred's effectiveness are our carefully curated online focus groups, made up of real individuals across the country. Guided by Fred's expertly crafted questions, these focus group participants provide candid feedback that gets to the core of how jurors think and what factors matter in their decision-making.
Find what evidence supports your case
Armed with this knowledge, you can refine your case narrative, anticipate, and defuse potential weaknesses.
Learn what percentage of jurors find for your client
Give you and your client some piece of mind in knowing how your case is shaking out.
Gain insights into how the jury sees damages
This will help you craft a strategy that truly resonates with the people in the box.
Explore and identify critical case themes
Jurors’ opinions summarized by AI will provide context to their ratings. Use these to get a deeper understanding of your case.
Ready to Focus with Fred?
It’s time to know more about your case.
